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Preview how your website looks when shared on social media platforms. Test and optimize your Open Graph meta tags for maximum engagement on Facebook, LinkedIn, Twitter, and more.
Open Graph is a protocol developed by Facebook that allows web pages to become rich objects in social graphs. When you share a link on Facebook, LinkedIn, Twitter, or other social media platforms, Open Graph meta tags control how your content appears - including the title, description, image, and other metadata.
These meta tags are placed in the HTML head section of your webpage and tell social platforms exactly how to display your content when shared. Without proper Open Graph tags, social platforms may pull random content from your page, resulting in poor-looking previews that don't encourage clicks.
Rich previews with images and compelling descriptions get significantly more clicks and engagement on social media.
Control exactly how your content appears across all social platforms, maintaining consistent branding.
Social signals from increased sharing and engagement can indirectly boost your search engine rankings.
The recommended size is 1200x630 pixels (1.91:1 aspect ratio). This works well across all platforms. Keep file size under 1MB and use JPG or PNG format. Avoid images with lots of text as they may become unreadable when resized.
Open Graph tags work for most platforms (Facebook, LinkedIn, WhatsApp). Twitter has its own "Twitter Cards" but will fall back to Open Graph if Twitter Cards aren't present. Using both ensures optimal display everywhere.
Social platforms cache Open Graph data. Use Facebook's Sharing Debugger, LinkedIn's Post Inspector, or Twitter's Card Validator to refresh the cache after updating your tags. It may take a few hours for changes to appear.
The page title (title tag) appears in search results and browser tabs, while og:title appears in social shares. They can be different - your social title can be more engaging/emotional while your SEO title can be more keyword-focused.
While not direct ranking factors, Open Graph tags can improve SEO indirectly. Better social previews lead to more shares and traffic, which are positive signals to search engines. They also improve user experience and brand visibility.
While you can use a default image (like your logo), unique images for each page perform much better. Page-specific images are more relevant, engaging, and help users understand what content they'll find when they click.
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